Interdisciplinary Designer & Marketing Strategist
I managed day-to-day external communications and marketing efforts at MSA, a grantmaking nonprofit based in Boston's North End.
This included projects like: overseeing branding strategy; writing and designing our newsletters and social media posts; designing presentations, outreach flyers, our annual report, and ads; strategizing around recruitment challenges; and handling cross-platform analytics to determine ROI and improve website UX.
I participated in last summer's international GameMaker's Toolkit Jam, making all of the art and animation for a game that won second place in art out of nearly 7,000 game submissions and an estimated 10,000+ participants.
When I found out that MSA was unhappy with the website design company they had contracted, I asked to spearhead the project. I brushed up on website coding, design, and infrastructure to not only visually update our current content but also transform how we think about integrating accessibility from a visual, structural, technical, and content perspective. The resulting website saved MSA over $15,000 in contractor costs and was well-received by the field.
I presented to America's Service Commissions' Marketing and Communications workgroup on this process; you can watch that presentation in this section's video.
